Privacy Policy

Effective Date

26 April 2025

Introduction

At Diving Swan, your privacy is not just a legal requirement — it's a core part of our brand promise. Whether you are browsing our collections, making a purchase, or simply exploring our website (www.divingswan.com), we are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in compliance with the Information Technology Act, 2000, and other applicable Indian data protection laws.

1. What Information We Collect

Personal Information
Provided directly by you:

• Name, phone number, email address
• Billing and shipping addresses
• Payment details (Note: We do not store card numbers or CVV — your payments are securely processed by RBI-compliant payment gateways)

Device & Usage Information
Automatically collected when you use the site:

• IP address, browser type, time zone, and device type
• Browsing activity (pages visited, time spent)
• Traffic sources (referrals, search queries)

We use cookies, log files, pixels, and tags to collect this information.

2. Why We Collect Your Information

We collect and process data to:

• Fulfil your orders and deliver your products
• Send your order confirmations, delivery updates, and invoices
• Respond to your queries or support requests
• Prevent fraudulent activities and unauthorized access
• Improve website performance and personalize your experience
• Show you relevant products and offers (if you have opted in)

We always aim to collect the minimum data necessary to serve you better.

3. How We Use and Share Your Data

We never sell your data. We only share your personal information with select, trusted service providers who help us run our business:

• Shopify – our website and store platform
• Logistics & Courier Partners – to deliver your orders
• Payment Gateways – to securely process transactions
• Marketing & Analytics Tools – to improve your shopping experience

We may also disclose information when required by law enforcement, regulatory agencies, or courts under lawful processes.

4. Compliance with Indian Data Protection Regulations

We adhere to the rules outlined under:

• The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• The proposed Digital Personal Data Protection Act (DPDP), 2023

5. Data Retention

We retain your data only as long as necessary to fulfil the purpose it was collected for — typically for customer service, legal obligations, or tax compliance. If you wish to delete your account or personal data, please contact us (see Section 8).

6. Opting Out of Marketing

You can unsubscribe from marketing emails or WhatsApp alerts at any time by:

• Clicking the “unsubscribe” link in any promotional message
• Emailing us at contact@divingswan.com with subject line “Opt Out”

We fully respect your choice and will ensure you're not contacted further for promotional purposes.

7. Security Measures

We implement industry-grade measures such as:

• SSL encryption
• Firewalls and secure server hosting
• Access control and monitoring systems

Despite best efforts, no online platform can guarantee 100% security. That said, your data security is our top priority.

8. Contact Us – Grievance Redressal

In line with Rule 5(9) of the IT Rules, the details of our designated Grievance Officer are as follows:
Name. : Nishant
Email : contact@divingswan.com
Mailing Address : Sector 48, Gurugram

For any queries, corrections, complaints, or data removal requests, please write to us. We strive to respond within 7 working days.

9. Address of Principal Place of Business

Building No./Flat No. : X-141
Name of Premises/Building : Tatvam Villas
Road/Street : Sector 48, Sohna Road
Nearby Landmark : Vipul Trade Center
City/Town/Village : Gurugram
District : Gurugram
State : Haryana
Pin Code : 122101

10. Updates to This Policy

This Privacy Policy may be updated to reflect changes in legal regulations, our internal practices, or customer feedback. The latest version will always be available on this page.

11. Your Consent

By using our website, sharing your details, or making a purchase, you consent to the collection and use of information as per this Privacy Policy.